Read later today "radical marketing," reminds me of software engineering, the "Agile Development and Management", are based on traditional management methods, based on the classic, combined with practical experience, practical for the purpose, sum up into a number of criteria, a will be more places for the "correction must have been spent in vain", the thinking, feeling people alert.
"Radical Marketing"
1. The CEO must own the marketing function (CEO must have the marketing function)
2. Make sure the marketing department starts small and flat and stays small and flat (marketing departments must ensure that the number of flat and small, and perseverance)
3. Get out of the office and face-to-face with the people that matter most (and those who were directly related to customers face-to-face contact)
4. Use market research cautiously (careful use of market research)
5. Hire only passionate missionaries (only employ passionate "Chuan Taoist")
6. Love and respect your customers (love and respect for your customers)
7. Create a community of customers (creating a consumer community)
8. Rethink the marketing mix (to rethink the marketing mix)
9. Celebrate uncommon sense (sense of respect for the public)
10. Be true to the brand (brand trust)
"Agile Manifesto"
Values:
1. Individual and cross-over process and tools
2. The software can be used to complete the document re -
3. Customer collaboration over contract negotiation
4. In response to changes in program emphasis on the follow
Criteria:
1. Our ultimate goal is that by as early as possible and continuing to deliver valuable software to meet the needs of customers.
2. Welcome the proposed changes to demand - even in the post-project development. Needs to be good at taking advantage of changes to help customers gain a competitive advantage.
3. To keep the delivery of software available, period ranging from several weeks to several months, and the shorter the better.
4. The course of a project, business development officers and staff must work together.
5. Motivate project personnel to be good at, giving them the necessary environment and support, and believe that they could fulfill its mandate.
6. Whether it is within the team or the team, the most effective way to communicate is face-to-face conversation.
7. The software is available for key indicators to measure progress.
8. Agile processes promote sustainable development. Side projects, developers, and users should be able to maintain long-lasting stability in the pace of progress.
9. The improvement of technology and continuous improvement of the design will enhance agility.
10. To be simple, that is, to the maximum extent possible to reduce unnecessary work. This is an art.
11. The best structure and design requirements from the self-organizing team.
12. Team should regularly reflect on how we can more effectively and adjust the behavior team.
"Radical Marketing"
1. The CEO must own the marketing function (CEO must have the marketing function)
2. Make sure the marketing department starts small and flat and stays small and flat (marketing departments must ensure that the number of flat and small, and perseverance)
3. Get out of the office and face-to-face with the people that matter most (and those who were directly related to customers face-to-face contact)
4. Use market research cautiously (careful use of market research)
5. Hire only passionate missionaries (only employ passionate "Chuan Taoist")
6. Love and respect your customers (love and respect for your customers)
7. Create a community of customers (creating a consumer community)
8. Rethink the marketing mix (to rethink the marketing mix)
9. Celebrate uncommon sense (sense of respect for the public)
10. Be true to the brand (brand trust)
"Agile Manifesto"
Values:
1. Individual and cross-over process and tools
2. The software can be used to complete the document re -
3. Customer collaboration over contract negotiation
4. In response to changes in program emphasis on the follow
Criteria:
1. Our ultimate goal is that by as early as possible and continuing to deliver valuable software to meet the needs of customers.
2. Welcome the proposed changes to demand - even in the post-project development. Needs to be good at taking advantage of changes to help customers gain a competitive advantage.
3. To keep the delivery of software available, period ranging from several weeks to several months, and the shorter the better.
4. The course of a project, business development officers and staff must work together.
5. Motivate project personnel to be good at, giving them the necessary environment and support, and believe that they could fulfill its mandate.
6. Whether it is within the team or the team, the most effective way to communicate is face-to-face conversation.
7. The software is available for key indicators to measure progress.
8. Agile processes promote sustainable development. Side projects, developers, and users should be able to maintain long-lasting stability in the pace of progress.
9. The improvement of technology and continuous improvement of the design will enhance agility.
10. To be simple, that is, to the maximum extent possible to reduce unnecessary work. This is an art.
11. The best structure and design requirements from the self-organizing team.
12. Team should regularly reflect on how we can more effectively and adjust the behavior team.