Analysis and Design of e-commerce sites

Posted on 2009-07-05 filed under: Development (RSS) 39 views

Analysis and Design of e-commerce sites

Objectives identified in section I

Site objectives: the development of e-commerce site means the location and description of the vision guiding the macro-based web site design

1. The purpose of the construction site and the capacity

1) information dissemination and to shape corporate image

2) engaging in business activities

2. Site Location

1) The site's theme

Ø theme with their own e-commerce sites are engaged in business-related

Ø dedicated to the theme of location, content should be fine

Ø theme to new

2) site size,

Ø complexity of

Ø time spent

Ø investment budget

Ø building, own, purchase, lease

3. Analysis of target

1) whether the targeted computer users in

2) whether the targeted level of income above the average person

3) whether the position in the average educational level of people above

4) whether men or women in the position to buy the use of

5) whether the target market in the interent is easy to identify and serve

6) In making the purchase decision-making before the trial or whether there is a need to observe a touch of goods

7) high-tech or low-skilled

8) it is a global

9) of tangible and intangible products or services

10) cheap or expensive

11) Internet can reduce the cost structure of goods for sale

12) target market of the countries or cities is an excellent technical environment

4. Into the timing

The risk of entering the first

1) the concept of market risk: advanced concepts, find it difficult to accept

2) Technical Risk: untested technology

3) the implementation of Risk:

4) Organization of the risk of

5) policy risks

Section II needs analysis (which is the foundation and basis)

Needs analysis is that the various departments of enterprises, from the customer, sales, service, enterprise business processes, such as different aspects of the investigation, analysis, from sorting out, to extract the actual situation in line with the company's Web site-building needs, is the basis and Web site design based on

1. Needs analysis

1) Guest

2) ad

3) Sales

4) Sales and Service

5) marketing

6) the process of transaction processing

7) implementation

8) after-sales service

9) the market data and analysis

10) Brand

2. Business Process Analysis

1) the existing business process

Ø Design a questionnaire,

Ø According to the survey to obtain information, organize business processes

Ø organize business processes back to the business changes so repeatedly, will be the ultimate design of the Internet as the basis for business process

2) the Internet to achieve

3) the realization of the issues involved in the process of how to solve the

3. User analysis

1) bear in mind the user-centric

2) to identify users

3) analysis of the experience of users visit the Web site

4. Competitive analysis

1) determine the competitors web site ranking

2) Analysis of the contents of

Ø Web site

Mainly from the creative, columns, page download speed, web programming, graphic design and writing, links to view the advertising, publicity efforts

Ø business model

ü geographic areas of operations

ü to provide products and services

ü commercial mode of operation

3) the results of the analysis

Competitors are doing, how dry, What are the characteristics of each site, product or service market

Section III of the content and functional design

1. Relevant factors

1) you want to display on the site which products to sell

Ø irritating products or gifts

Ø daily necessities

Ø to consider before buying the product

Ø configurable products

2) the target user

3) other similar sites

2. Web site design and functionality

1) Product

Ø classification and index directory

Ø product search engine

Ø Automatic Recommended

2) after-sales service

Ø Auto-answer and suggestions

Ø-line training

Ø Online Order

Ø Online Billing

3) design:

Ø the establishment of a list of content and functionality, and then determine how the grouping and naming

1. One of the elements of a list of site content:

ü content elements, including the potential of the page or content type;

ü the type of content, including static, dynamic, functional and processing things.

ü static content, including copyright information, an exclusive statement, membership rules.

ü functionality should include: a member of the login page, email newsletter sign-in page, as well as forms and other things to deal with the page.

2. One is a list of site features.

ü The list of features includes a list of corresponding features.

Grouping and labeling content Ø

Information on the structural design of the fourth quarter

1. Determine the columns

Columns: a site should reflect the main content, and its function is the theme of the site clearly show

1) First of all, to close the theme will be the subject of the method according to a certain classification of them as the main Web site columns

2) Design Guide Web site section

3) Design of two-way exchange column

4) Design FAQ section to answer frequently asked questions

Note:

1) has nothing to do with the theme as much as possible to delete columns

2) the extent possible, the most valuable content site listed in the section on

3) as far as possible, to facilitate visitors to browse and query

4) to highlight the theme of direct e-commerce

2. Determine the site's directory structure

Directory structure: refers to the establishment of sites to create the directory

1) Do not put all the documents are under the root directory

2) content by section subdirectory

3) secondary column as the case may be

4) All procedures are generally stored in a specific directory

5) in each home directory under the directory to establish an independent ImageS

6) Do not deep-level directory

7) Do not use Chinese Directory

8) Do not use a long directory

9) to make full use of the meaning of specific directory

3. Explore the decorative style

1) organizational style

2) functional style

3) visibility style

4. Web site link structure

Page refers to the topology of links between the structure, built on the basis of directory structure, but can be across the directory structure

1) the link structure of the tree (one-on-one)

Ø similar to the DOS directory structure, a link to Home page link to a page 2 page

Ø advantage is the clarity of

Ø The disadvantage is that the efficiency of low-browsing

2) stellate link structure (one-to-many)

Ø each page there are links between them,

Ø View the advantages of convenience

Ø The disadvantage is that too many links, easy-to-use visitors lost

3) The best way is:

Home page and a link between the stellate structure, primary and secondary links between pages with tree structure

5. The definition of navigation

In order to enable Web site visitors are not lost, the best approach is for the website design navigation systems, at least, ensure that every page should have at least one of the links point to home.

There are two types of navigation

1) Global navigation

Including the site's main sections and the contents of a directory corresponding to the page, the page links appear in every page of the site. In this way, users visit the website at any time and any place can have a direct link from the overall navigation of the page corresponding to arrive

2) local navigation

Generally include a secondary site for more than two columns and list the contents of the corresponding page. Only appear in these pages a number of related pages. Users only in the relevant page of the navigation links through the local access to these pages.

Navigation strategy:

1) navigation bar:

Ø He is actually a set of links, it can tell the viewers the location of the current.

Ø viewers but also fast and easy to turn your site's main page.

Ø In general, we should be on every page of your site show a navigation bar, navigation bar to help visitors determine their position on the site have a significant role.

2) Site Map: Site of the main column in a concentrated expression of page

Ø In a large and complex site to provide quick navigation.

Ø viewers can get on the website content and design of the system summary.

Ø repeat for the site to provide a reference point.

3) navigation skills

Ø able to grasp the words to convey key messages as a hyperlink

Ø If you use graphical navigation buttons or image navigation map, then the text should be used as well as links to enable visitors to see to ensure a better understanding of

Ø graphical navigation buttons to the text of the provision of replacement

Ø hypertext and the color should be a simple description of the color of the text differ

Ø Do not short to provide much of the web page hyperlink

Ø do not provide a hyperlink to the website has not yet been completed

Section V Visual Design

Mainly page layout

1. The basic concept of page layout

WEB page will be mainly divided into a reasonable arrangement for text, images and other elements of the range of the screen

1) page size, the higher the resolution the bigger the size, drag the page drop-down screen is not more than three

2) the overall shape:

Ø rectangular: the rules on behalf of the Government, ICP

Ø Round: soft on behalf of unity, fashion website

Ø triangle: the representative of the power authority, large-scale commercial websites

Ø diamond: balance, coordination, Dating Site

3) the first page, company logo, signs advertising the name of the picture site

4) Text

5) footer, production or company information

6) picture

7) Multi-media

2. The principles of visual design

1) page content in the first place, as far as possible to narrow the space for other relevant information, the company mark should appear in every page, advertisers and sponsors should be included in the design

2) page layout should be simple, clear, able to express at least up to the screen element information, a WEB page the focus should be only one element of the screen as the main page, the focus of the screen elements can be text or images, such as block and concrete should be as WEB page may be, in order to highlight the theme of the secondary screen can not be too many elements, and should not be eye-catching than the main page

3) Do not place the center of the page, 横竖three sub-divided into four parts, the page on these four points

4) balance the page, the page refers to the center pivot point, around the top and bottom of the page should give weight to the feeling of symmetry, including the symmetrical balance, asymmetrical balance, the balance from top to bottom, left and right balance

5) broadly consistent with the style of each page, the page in order to maintain a unified style, should also be used on site in the same uniform icon

6) have designed a standard set of page templates, page templates are actually a specific style of page layout and style of the document model, which is the page to achieve the basis for staff development page.

3. Visual design methods and techniques

1) Cascading Style Sheets

HTML4.0 Cascading Style Sheets standard is raised, it can completely accurate positioning of text and picture

2) Form layout

Form layout is a common method of page layout. The advantages of the layout of the form lies in its ability to deal with different objects, and not have to worry about the impact between the different target groups. And forms are available at the location on the picture and text with cascading style sheet than the more convenient. The disadvantage is that the form layout when using too much table layout page download speed will be affected

3) the framework of the layout of

From the layout to consider, after all, a good framework for the layout of the layout methods. The same form layout as if it were to place different objects to a different page to be addressed, because the framework can be abolished border, so in general do not affect the overall appearance

Section VI of the background information processing function design

1. The basic concept of data-processing

1) data: a record of objective things, and can identify the symbols, is an objective attribute of things, quantity, location and the relationship between the abstract and so on that, including data types, data length

2) Information: the form through the data that is loaded in the data on the specific meaning of the interpretation of data

3) record: an objective data in determining the targets and indicators to reflect the data characteristics is the basic unit of information processing

4) File / Database: is a collection of similar records in the computer's internal storage and management form a

5) documents: also known as business documents, is that all business documents, bills, certificates, permits, etc. collectively, usually by the column structure, columns, the composition of the corresponding data

6) Message: Web site refers to information systems and networks for the transmission of business information on the form of business documents, e-commerce networks and systems in dealing with the main target of

2. Information Processing

1) information classification

2) Finishing Keywords

3) Information

3. Database design

1) the choice of database

Ø Based on the file mode of operation of the

Ø Based on client / server model

2) data structures database design

Ø The first is to deal with the standardization of data structure

ü The first paradigm: there is no duplication of the same indicators of emerging

ü second paradigm: Each table must have a primary key that there is only one, other data elements with the main

Keyword-one correspondence

ü The third paradigm: the table of all data elements not only the only the main keyword logo, and he

Are independent of each other between, there is no other function

Ø The second is to establish the relationship between the structure of the overall data

3) logic design

Ø definition of keywords

Ø DBMS or programming language to determine

Ø definition of the attribute value table specific types

Ø the establishment of cross-tables, the elimination of many-to-many relationship

Ø Elimination of update anomalies, at least in line with the third paradigm of the second paradigm

4) physical design

Ø definition table index, and optimize the data retrieval

Ø vertical partition table, and optimize the data access

Ø definition of view, query, provide convenience for the programmer

5) the design of the background database maintenance

6) data security design

The main use of data encryption, providing a layer of the DBMS itself, user name password, set up the second floor is the control and management applications

Major DBMS provides the following:

1. User Category:

Ø registry database type,

Ø resource management authority category,

Ø category database administrator privileges

2. Data Classification: A View

3. Audit function: User audit, system audit

4. Pay

1) e-payment

E-currency to pay for the process of informatization

2) the coexistence of a variety of payment

ü e

ü semi-electronic

ü non-electronic

3) China Merchants Bank Card

4) Problems

Ø lack of security

Ø slow

Ø inconvenient

Ø fraud

Ø prices

5. Distribution

Ø is the essence of the modernization of distribution and delivery service,

Ø including stock, distribution and delivery,

Ø is entering the final phase of the logistics activities

Ø is a business, service, focused on the inventory, sorting, loading and unloading, handling, all in one,

Ø forms: First, the logistics flow to the configuration model of integration that sales distribution model

Second, third-party logistics companies